Antonio KolakovicDownload CV

Last projects Looplyst.

University team project · Brand identity concept

Looplyst.Give a skill. Grow together.

For a student skill-exchange concept, I developed the brand identity: name, tagline, loop symbol, voice and visual system. Its promise: Grow by giving.

My role
Brand identity within a team project
Context
Digital Entrepreneurship · Universidad Carlos III de Madrid
Status
University concept

01 / The brand idea

Make shared knowledge feel valuable.

How could a skill exchange make asking for help feel as rewarding as offering it? The brand connected shared knowledge with personal growth.

One exchange, three expressions

Grow by giving

The promise behind the identity
The name
“Loop” names the exchange; “lyst” refers to the curated skills list.
The symbol
A loop makes reciprocal exchange recognizable.
The voice
A supportive peer who sees value in what each student can share.
Portfolio explanation of my identity decisions for the university concept.

02 / Identity & voice

Make the promise recognizable.

A line from the proposed voice
Welcome. You already have something to share.
Creator × Sage
Generosity invites participation. Clear rules and proposed peer verification add reassurance.
Poppins for a clear, open voice
The documented identity pairs Poppins with the loop symbol and a blue, mint and coral palette. Colour and typography belong to the project identity.
  • Skill BlueTrust · Clarity#3882F6
  • Growth MintLearning · Optimism#34D399
  • Momentum CoralEnergy · Action#F97316
  • Authentic CharcoalBalance · Text#111827
  • Creator CloudBackground · Air#F9FAFB
The Looplyst palette: trust, growth and momentum.

03 / Community concept

Give people a reason to return.

The proposed participation model

A useful exchange

Three complementary motivations
Credits
Earn by sharing a skill; use them when asking for help.
Recognition
Acknowledge contributions through badges, ratings and Helper of the Week.
Real-life perks
Proposed sponsor rewards add a further reason to take part.
The proposed participation model from the university concept.
Explore the original project diagrams
The proposed Looplyst cycle: share a skill, earn credits and get help
The exchange model behind the loop symbol.
Looplyst's proposed incentives: credits, recognition and real-life perks
A proposed incentive system for the university concept.

04 / My contribution

A documented identity, built within a team.

I delivered the brand identity: name, tagline, logo, typography, colors and tone of voice, with guidance for the planned app, website and community.

Team project. My part: the brand identity.

  • Name, tagline and the loop symbol
  • Archetypes, personality and tone of voice
  • Visual identity: logo, color, typography
  • Brand guidance for the planned app, website, community and support