Marketing · Brand · Communication
I'm a marketing graduate with a background in communication design. I've built and run a Shopify store, developed brand identities and turned research into recommendations.
My work connects three questions: who is this for, what should the brand communicate, and how can the experience make that clear?
Project group 01
Independent e-commerce project · 2021–2022
I built and ran a Shopify store for a portable blender, from positioning and page design to paid social and customer service.
My work: brand · Store · Marketing
Launched 2021 · Before my degree
Project group 02
Research · FH Kufstein Tirol · 2024–2025
Two applied team projects: digital service research and recommendations for the marketing degree's future.
Project group 03
University · Team projects
Project group 04
Independent initiative · 2026 · Current project
Turning brand strategy into reusable AI skills, rules and templates for small teams.
Clarity, curiosity and craft work together.
Make sense of the evidence and turn it into a clear direction.
From research to recommendationsQuestion the first answer and explore what else could work.
Learning by building JuiceCupGive ideas a distinctive form through words, visuals and experiences.
The Looplyst brand identityConnected ContrastStructured thinking. Distinct expression.
I combine AI tools for research, design and automation. I match tasks to each tool’s strengths, connect their work through shared context and define how results are checked.
Three examples from my own work
My role: Creative direction & brand rules.
I set the creative direction and brand rules. I used Grok to research design references, Claude Design to develop my design system, and Claude Code and Codex to implement and refine this website.
My creative direction & brand rules
Research
Grok
Design
Claude Design
Build
Claude Code & Codex
My role: Workflow design & review rules.
I built an automated Codex–Claude system that researches jobs and prepares tailored application drafts. Shared documents keep both agents working from the same context. I designed an inter-AI communication protocol so they can report issues, coordinate fixes and recheck the results automatically.
Automated research & writing
Codex
Claude
Shared documents carry context.
Automatic issue handling & rechecks
My role: AI-assisted exploration & my own review of posts.
For a university team project, I used Grok to explore public reactions to the Apple Intelligence release. I also reviewed posts and comments myself to understand what people welcomed, questioned or criticised.
X
More critical.
Instagram · TikTok
More positive or curious.
I also use Claude to write, assess texts and analyse large amounts of information while keeping context in view. Gemini supports Google and YouTube research and visual concepts; Perplexity helps me find sources. I use ChatGPT for Excel, PowerPoint and Word, and Notion to keep work organised.
222 participants · Grade 100/100
In my experiment, Gen-Z participants rated a brand less positively when its actions contradicted its stated purpose.
What the findings mean for brandsI'm looking for a junior role in marketing, brand or communication. I bring experience in research, brand identity and taking an e-commerce project from idea to launch.
