Last projects JuiceCup
Independent e-commerce project
JuiceCup. From idea to live store.
Before my degree, I built and ran a Shopify store for a portable blender. I connected the brand, page design and copy with paid social and customer service.
- My role
- Founder · Brand, store and marketing
- Timeframe
- 2021–2022
- Status
- Launched and operated independently
- Tools
- Shopify · Meta Ads Manager · TikTok Ads
01 / Positioning & identity
Give the product a reason to matter.
A single-product store had to explain the benefit and earn trust for a first purchase. I positioned the blender around active, mobile routines.
Fresh drinks. Anytime. Anywhere.
Bold headlines, fruit imagery and wave elements made that promise tangible. Orange, navy and white connected the store and social creatives through a shared, summery identity.
The visual vocabulary / 2021–2022
The signatureFruit symbolism meets a bold wordmark.
Three core colours
- OrangeEnergy · Action
- NavyContrast · Stability
- WhiteClarity · Space
Direct headlinesCondensed type gives the benefit priority.
A recurring rhythmWave dividers carry the summery feel.
02 / Inside the store
Design around the customer's questions.
Three decisions from the store. Each connects a customer's question with a choice in copy or page structure.
The thinking behind the page
The product promise, purchase options and return information each answer a different question behind a first purchase.
01 · Product promise
The product promise · Annotated
Portable &
Powerful
The benefitName the reason to care.
The imageMake freshness tangible.
Anytime &
Anywhere
The contextConnect it to daily life.
Portfolio analysis using original store copy and product artwork.
Lead with the reason to care.
I connected a direct product benefit with vivid fruit imagery and an everyday use case. Together, the headline, image and supporting copy explain why the blender could fit a mobile routine.
Each element has a job: name the benefit, make it tangible and connect it to daily life.
02 · Purchase options
The purchase options · Annotated
Original price: €79,99
Sale price: €54,99
EUR · Tax included
The priceMake the cost clear.
Colour
- Green (selected in the original store)
- Pink
- White
- Blue
Quantity1
The choiceKeep options together.
The actionMake the next step visible.
Portfolio analysis of archived purchase options. Static controls.
Keep the next step together.
I grouped price, colour, quantity and purchase actions in one readable area, keeping the choices needed to place an order together.
One purchase block connects what it costs, what to choose and how to order.
03 · Returns reassurance
The return policy · Annotated
What’s your return policy?
The questionAddress the hesitation.
30 days
from receiving the order
The windowGive a clear timeframe.
- Original, unused condition
- All original packaging
The conditionsSet clear expectations.
Portfolio analysis summarising the archived store’s return policy.
Answer the hesitation, too.
I included the 30-day return window and its conditions in the FAQ, answering a practical purchase concern within the shopping experience.
The reassurance comes with clear limits: when a return is possible and in what condition.
03 / The shopping experience
Two pages. One connected experience.
I built the layouts and wrote the copy for both pages. The homepage introduces the product; the product page brings the buying decision into focus.
Scroll inside either screen to explore the archived page, or enlarge it for a closer look.
Homepage
Explain the value.
Product promise, benefits and explanations establish what the blender offers and why it could fit an everyday routine.
Product page
Support the choice.
Purchase options sit alongside product information, with return and warranty details addressing questions before checkout.
04 / Launch & ownership
I built it. I ran it.
I launched and operated the store independently in 2021–2022, taking responsibility for the brand, the shopping experience and the communication around it.
- Brand & store
- Product positioning, visual identity, Shopify build, page design and copy.
- Paid social
- Campaigns and creative tests, carrying the store's product promise into the feed.
- Customer communication
- Customer service alongside the store and marketing work.
05 / Looking back
Connect the whole journey earlier.
Today, I would define the brand position and full customer journey earlier, before refining individual pages and ad creatives.
This project gave me practical experience connecting positioning, copy and design with the responsibility of running a store.