Home / AI in practice
AI in practice.
Part of how I work: I use AI to build brand systems, connect agents for research and writing, and explore public conversations.
I define the direction, provide the context and review the results.

01 / Personal project · Brand & web
Designing & building with AI
I set the creative direction and brand rules. I used Grok to research design references, Claude Design to develop my design system, and Claude Code and Codex to implement and refine this website.
- My role
- Creative direction & brand rules.
- Output
- This portfolio & a reusable brand system.
My creative direction & brand rules
Research
Grok
Design
Claude Design
Build
Claude Code & Codex
02 / Personal system · Automation
Connecting AI agents
I built a system in which Codex and Claude work together on research and writing tasks. Shared documents give both agents the same context. I designed an inter-AI communication protocol so they can report issues, coordinate fixes and recheck results automatically, while I set the rules and approve the output.
- My role
- System design & review rules.
- Output
- Research and drafts checked by two agents, approved by me.
Connected agents
Codex
Claude
Shared documents carry context.
Automatic issue handling & rechecks
Everyday tools
I also use Claude to write, assess texts and analyse large amounts of information while keeping context in view. Gemini supports Google and YouTube research and visual concepts; Perplexity helps me find sources. ChatGPT supports my work in Excel, PowerPoint and Word, and Notion keeps projects organised.

03 / University team project · Social listening
Exploring public reactions with AI
For a university team project, I used Grok to explore public reactions to the Apple Intelligence release. I also reviewed posts and comments myself to understand what people welcomed, questioned or criticised.
X
More critical.
Instagram · TikTok
More positive or curious.