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AI in practice.

Part of how I work: I use AI to build brand systems, connect agents for research and writing, and explore public conversations.

I define the direction, provide the context and review the results.

Two cable connectors joined by a small orange sleeve, illustrating the connection between complementary tools

01 / Personal project · Brand & web

Designing & building with AI

I set the creative direction and brand rules. I used Grok to research design references, Claude Design to develop my design system, and Claude Code and Codex to implement and refine this website.

My role
Creative direction & brand rules.
Output
This portfolio & a reusable brand system.

My creative direction & brand rules

Research

Grok

Design

Claude Design

Build

Claude Code & Codex

This portfolio & a reusable brand system.

02 / Personal system · Automation

Connecting AI agents

I built a system in which Codex and Claude work together on research and writing tasks. Shared documents give both agents the same context. I designed an inter-AI communication protocol so they can report issues, coordinate fixes and recheck results automatically, while I set the rules and approve the output.

My role
System design & review rules.
Output
Research and drafts checked by two agents, approved by me.

Connected agents

Codex

Claude

Shared documents carry context.

Automatic issue handling & rechecks

Research and drafts checked by two agents, approved by me.

03 / University team project · Social listening

Exploring public reactions with AI

For a university team project, I used Grok to explore public reactions to the Apple Intelligence release. I also reviewed posts and comments myself to understand what people welcomed, questioned or criticised.

My role
AI-assisted exploration & my own review of posts.
Findings
Qualitative observations from our project.

X

More critical.

Instagram · TikTok

More positive or curious.

Qualitative project observations, not a numerical comparison.

Everyday tools

I also use Claude to write, assess texts and analyse large amounts of information while keeping context in view. Gemini supports Google and YouTube research and visual concepts; Perplexity helps me find sources. ChatGPT supports my work in Excel, PowerPoint and Word, and Notion keeps projects organised.

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